“The third pillar is continuous interaction.We do all of these things to make pet parents feel comfortable and know we are transparent.” We have extensive training for staff, a dog interview process, and Camper ” “Everything we do is focused on the safety of the dog.Turner believes that the company’s success is based on four main pillars: Since those early days, the company has spread to 40 states and Canada, and recently opened its 150 th location, making Camp Bow Wow the largest dog day care franchise in America. It was a day care/boarding facility and back at that time, pet parents didn’t understand what day care for dogs was.” But the public soon grew to understand, if not love, the idea and by 2003, the business opened up for franchise opportunities. “By 2000, the first Camp opened in Denver and saw extraordinary success. Turner admits the concept was initially an oddity for some, acknowledging people’s questions of, “Why would you need day care for a dog?” But she answers those sentiments with examples of market readiness and success. Ganahl wanted to create a place where people’s pets could exercise, socialize, and be entertained during work hours or vacations. “Camp Bow Wow was born out of the want for her dogs to have fun,” explains Julie. Kennels at that time didn’t provide the level of care and experience she was looking for.” She also knew she was not the only one who felt this void. “Our founder, Heidi Ganahl, was going on a trip and didn’t know what to do with her dogs. “The idea for Camp Bow Wow was born back in the ‘90s,” begins Julie Turner, Vice President of Marketing at Camp Bow Wow. The operation’s success was made even more apparent in 2014, when Camp Bow Wow was acquired by VCA, Inc., a leading animal healthcare company in the U.S. Today, Camp Bow Wow is available to dogs and their parents in over 150 locations across the United States and Canada. Heidi Ganahl recognized that a piece of the pet industry was open for development and went on to build a boutique pet care facility into a $100+ million brand. The telltale sign of an entrepreneur is the ability to see a void in the market and move to fill it. Business View Magazine interviews representatives from Camp Bow Wow, as part of our focus on best practices of franchise companies.
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